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Google Analytics: Adding True Search Query Terms Using Advanced Filters

In Google Analytics keywords report, you can only segment the keywords by total, paid and non-paid, which pretty much means total, non-cpc and cpc. Also in the keywords report, whenever [...]

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Google Analytics: Does 301/302 Redirect Preserve Referrer Information?

In case you’re wondering whether 301 redirects preserve the referrer information or not and how this may affect Google Analytic’s referrer information, I’ll show you a simple example. So pretty [...]

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Google Analytics Individual Qualification Tips – I Just Passed My Test

I just passed my Google Analytics Individual Qualification (GAIQ) test today and scored 94%! Not bad eh? The passing score is 75%. So thought I’d post some tips here while [...]

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How To Track Sub-Domains / Cross-Domains in Google Analytics

First of all, let me explain why in Google Analytics you need to do some configurations to track sub-domains / cross-domains. Google Analytics does not do this by default, thus [...]

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Google Organic Rankings Quality Score

Is there such a thing? I’ve always wondered whether Google‘s organic search algorithm factors in clickthrough rate (CTR) and SERP ranking (normalised) to provide a quality score for organic listings....

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Geo Targeting / Localisation on Google Bing Yahoo

When launching a website, it is important to identify where your target audience is located and to ensure that you get found within that region. For example, if you were [...]

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SEO Implications of using CSS Display None/Image Replacement

It is a known problem that search engine crawlers aren’t able to read images, hence they aren’t able to determine what the image is about. However, this can be overcomed [...]

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Track SEO Organic Rankings with Google Analytics

In April 2009, Google announced that they were making some changes to how the referral URL would look like on their search engines. One of the key information that’s provided [...]

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4 Important Reasons for SEO 301 Redirection

When it comes to making URL structural changes to your website, it is very important to ensure you 301 redirect your old URLs to the new URLs. Common cases of [...]

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IAB Awards 2011: First Rate wins SEO category

Just wanted to share with you all that the company that I work for, First Rate, has won the IAB award for search marketing – organic search (SEO). We were [...]

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